I do everything by the book (or by google) but the journalists still ignore my fantastic project. Boo hoo!
Maybe it is time to learn how media works: their rules and framework. Who decides what to publish and why? Why you are fucked if you don’t know the fundamental laws. Why obscure blogs are more important than big networks and why lazy journalists just might be your best friends.
Bertil Björk is a former journalist and editor (and STPLN’s MD) and his long experience has boiled down to a few, quick to learn, easy to use principles for talking to the media. 20 minutes will make your press release 200 percent better.
(B.T.W: You don’t even have to google. These are the basics: Headline. Opening sentence. Body. Contact information)